With the crowdsourced customer feedback, we've been able to discover what is meaningful to them and map our product to what they want –– and don't want –– in real-time.įor example, one of our current projects is building a financial literacy academy to help educate our members. In fact, some of our company's most exciting initiatives have come from our Discord community. Members don't just ask and answer questions, they share ideas on how we can improve our product and knowledge on how others can use it more effectively. That egalitarian approach means everyone feels like their ideas are valued. Related: 8 Simple Ways to Make Social Media Work for Your BusinessĮveryone is invited to the conversation, whether they're more comfortable starting a new topic, weighing in on others' thoughts, or simply lurking and observing in the background. It has also worked as a democratizer –– breaking down employee hierarchies and building connections between otherwise siloed stakeholders. It also connected our employees to our members, creating a positive feedback loop where they can collaborate on ideas, check in to see how a project is going, or offer a kudos. Being able to hone in on specific users has been an incredible way to cut through the noise and get stakeholder feedback –– something we can't do through other social media channels. It has opened up new possibilities for our business. Our Discord server has been instrumental in building a community of members who are just as invested as our team is.ĭiscord is like a good-spirited version of Reddit. So, you could say collaboration and inclusivity are in our company's DNA. We run a subscription-based business where customers pay a membership fee for access to crowdfund real estate. ![]() ![]() ![]() Building a Community That's as Invested as Your Employees
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